In 2009, a wedding year at Fifth Wind Farm, thousands of flowers mysteriously arrived in the garden. The unexpected gift turned out to be calendula, which became so prolific it assumed an important presence at the wedding.
The following summer, Joy came to Fifth Wind and pointed to calendula’s healing properties. The flowers had continued to multiply and take up a large presence. As Johanna and Joy started to turn them into vibrant salves and creams, it became more apparent how both arrivals were essential in the birthing of Pure Joy Herbal Creations.
THE BIRTH OF PURE JOY
In 2017, Johanna's daughter in law, Holly, took over from Joy. In 2020, Johanna's daughter, Oriah, and family friend, Alyssa, took over for Holly. In 2021 Alyssa moved on to other community projects.
This is when we shifted and became Pure Joy Botanicals - making sure to keep our "Herbal Creations Classics" collection so as to pay homage to our roots.
The name was changed with intention, as it describes the clear vision of what Pure Joy has become. "Botanicals" is defined as "or or relating to plants or botany" and, simply, "derived from plants". It describes exactly what grounds us: the plants.
Our products are proudly grown and crafted at Fifth Wind Farm in Cold Springs, Ontario.
To learn more about the sources behind our products, please visit the "Our Sources" page. There you will learn about the efforts we take towards sustainably producing the purest skincare products.